A dazzling start as the inspiring headquarters for Brand Loyalty
Back in 2007, the first headquarters of Brand Loyalty in Den Bosch was expanded (designed by Bert Voss, then employed by Leenders Architects). The bronze-colored cladding of this impressive commercial building glistens at you from the highway. This subtle yet striking design reflects the professional image of Brand Loyalty while creating an inviting and warm environment for employees and visitors.
Dazzling exterior
This commercial building of Brand Loyalty shines from afar. The sunlight on the metal facades creates a constantly changing image. Remarkable about the building is how the office block is twisted in relation to the rest of the company hall. This twist also created space for a patio between the building masses. The patio brings a sense of tranquility to the building. In the reflection of the water, you can see the metal façade glistening.
The angled triangular point of this building is not only an architectural feature designed to draw attention to the main entrance and guide you in, it also plays a role in the interior. Featuring glass floors and a glass roof, this area offers a clear line of sight through all levels of the building.
The central point of the office extension is the elliptical atrium. It is a source of daylight and a central meeting place. On one side of the atrium, the staircase wall cuts through the ellipse shape.
Relaxed work environment
One of the additional facilities in the building is the meeting room, where presentations are given to international guests in a lounge setting with plush armchairs.
In line with Brand Loyalty's core values, there is also a focus on relaxation through a fitness room and even an indoor soccer field, where you can kick a ball around during breaks.
Brand Loyalty
We have designed numerous offices for Brand Loyalty, but this is where it all started! Brand Loyalty, an organization originating from ’s Hertogenbosch, specializes in assisting brands in establishing loyalty programs tailored to their target audience. Naturally, they seek to embody their philosophy of fostering loyalty and connection between businesses and customers within their own work environment for their employees. After all, when employees feel at home and valued, they are more likely to perform at their best.
After further company expansion, Brand Loyalty relocated to a new location we also designed on Koningsweg in 's Hertogenbosch, in Frankfurt and other offices worldwide. Within this building, Luminex and Fatboy established their headquarters in separate areas, both of which we had the privilege of designing. Intrigued? Click on the company names to explore the project pages!
