Global recognition and harmony for Brand Loyalty
Following Brand Loyalty’s second headquarters, we translated that same feeling to international offices around the world. Because there is a lot of exchange between the headquarters in the Netherlands and the offices abroach, it is important that all offices have the same recognizable look and feel, emphasizing hospitality, collaboration, and a sense of home.
Global approach
The headquarters in ‘s Hertogenbosch was followed by locations as Frankfurt, Shanghai, Hong Kong, Paris, Milan, Taipei, Moscow and Tokyo. Applying the Brand Loyalty philosophy was similar each time. When you step into a Brand Loyalty office, the space breathes the same atmosphere. You feel the same tranquility and experience the same comfort. From the materials and furniture to the lighting and technology. Take a seat in a familiar chair, open your laptop, and you're instantly connected.
International harmony
The design and approach required creativity and careful consideration on an international level with a slight adaptation to each country. For example, the realization in Hong Kong was literally on a high level, the building in Germany asked for more unity on the outside as well, and Milan really couldn't do without extra attention to good food. We worked on-site and remotely with (mostly) turnkey contractors and adapted local wishes and requirements to create the Brand Loyalty unity.
Hong Kong
A great example of one of these branches is the office right in the bustling heart of Hong Kong. A splendid office in a beautiful location with, despite being on the other side of the world, the same look and feel of the headquarters in ‘s Hertogenbosch.
The office is located at a great height on two upper floors of an office tower, boasting a bright and open structure with a spacious office garden. Efficiently designed furniture, with consideration for the required storage space, ensures optimal utilization of the space. As a result, unlike the average Asian office, this office is spacious.
Curious about the Frankfurt office as well?
Much of the furniture was designed by Meneer Voss, the design label of Voss Architecture. The desk setups from the SOLID line, for example, are featured in all Brand Loyalty’s new offices worldwide.
Brand Loyalty
Brand Loyalty is an organization originally from Den Bosch (The Netherlands) that helps brands build a loyalty program for their target audience. Of course, they also apply their philosophy of engaging people to the work environment for their own employees. Because it proclaims that when you feel at home somewhere, you feel better and perform better.
